Have you ever seen someone very skilled in cooking? Most people falsely think that a person should open a restaurant.
This is the Fatal assumption
In Micheal E. Gerber’s book – The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
Micheal E. Gerber writes about how a small business owner can make a fatal assumption and create a company that was supposed to be the source of their freedom into their nightmare.
Micheal E. Gerber writes:
“If you understand the technical work of a business, you understand a business that does that technical work.
And the reason it’s fatal is that it just isn’t true.
In fact, it’s the root cause of most small business failures! ”
For the longest time I thought if you learned a technical skill, you could open a business with just that technical skill. This opened my eyes!
Get the BOOK-
Michael E. Gerber’s book – The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It